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Freedom Eyebrow Pomade Review

Anyone that knows me (in real life or from the blog as I talk about the subject a lot), will know that I hate my eyebrows.  They're properly rubbish.  I can't actually remember a time when I liked my eyebrows, they've always been my Achille's heel, except on my face and not in my shoes.

Freedom Brow Pomade Review

This, of course, means that I do a lot of research into brow treatments and products. It doesn't mean I spend a lot of money, because my beauty routine errs on the side of "Superdrug" rather than "super luxe".  That said, I'm always in the market for a new brow product and my recent online searching has led me to hunt down a brow pomade.

A pomade is a creamy, waxy product that you apply with a brush.  It looks a little like a gel eyeliner as you can see from the photos below.

The most widely heard of pomade is the Anastasia Beverley Hills Pomade which retails at around £15 - too rich for my budget.  If you do a search on Youtube you'll find a million beauty bloggers waxing lyrical about how amazing this product is.  It also comes in an impressive range of ten colours.

When I googled "dupe for Anastasia Beverley Hills" there were many, many results, but the one that caught my eye was the Freedom Brow Pomade, available in Superdrug - probably because it was a fiver! 

(Stylist tip: if you join Superdrug's Health and Beauty Card Club, which is free, you get free delivery for any value order)

Freedom makeup are a relatively new brand and go hand in hand with Revolution Cosmetics, which are also available at Superdrug.  Both brands are very affordable and get rave reviews.

Freedom Brow Pomade Review

Back to my rubbish brows, though.  I chose the pomade in Caramel Brown, having read that some of the colours are a lot deeper in real life.  My hair has some warmth to it, so I figured caramel sounded pretty warm too.  This gel like product comes in eleven shades - take that, Anastasia!

Freedom Brow Pomade Review

Freedom Brow Pomade Review

I also purchased the Revolution E104 brush which has short, stiff, angled bristles, ideal for applying this product.

The product is really easy to work with - I was worried it was going to be too creamy and difficult to apply, but it's actually a nice firm texture.  I can imagine if might dry out quickly if you don't keep the lid tightly closed.

You can see from the swatch below that Caramel Brown is a warm mid brown, but I'm pleased that it doesn't seem to have too much red in it.

Freedom Brow Pomade Review

I applied it using the new Revolution brush in short strokes through my (non-existent) eyebrows, starting at the middle and working through to the tail, then going back and doing the inner part last.  I'm really conscious of making the first quarter of my brows too dark as it just looks really fake on me.

Freedom Brow Pomade Review

I know what you're all dying to ask - how long did it last?  I have such awful trouble getting make-up to last longer than an hour on me.  I have no idea why as my skin isn't greasy and I use a primer, but still it slides all over the place.  I put this product to the ultimate test on Sunday with a 10km hike around Carding Mill Valley, near Church Stretton.

By the end of a very hot and sweaty day, I'd probably lost around 20% of the colour in my brows, but they weren't smudgy at all, and I'd been wearing sunglasses too.

I'm happy to recommend this product to all my brow-challenged readers and hope you love it as much as I do.

Don't forget to sign up to Superdrug's club to get your free shipping!

What are you using in your brows at the moment?


  1. Great to see you back to blogging. I'm contemplating the feather tattoo eyebrows. To fill in the gaps.

  2. Great to see you back to blogging. I'm contemplating the feather tattoo eyebrows. To fill in the gaps.

    1. It's taken me a little while to get set up but yep, here I am!

      I've totally considering getting my eyebrows feathered, but it's so expensive. I dye them weekly anyway but it still doesn't leave them looking "full".x


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